Blog
Insights on customer experience operations, AI-powered support, and building products that help teams do their best work.
Model Context Protocol for Customer Support: A Practical Guide to MCP Use Cases
MCP lets AI assistants connect directly to your support tools and data. Learn how Model Context Protocol is changing customer support operations with practical use cases you can implement today.
Tommi Koirikivi ·
How to Analyze Customer Feedback Without a BI Team
Customer feedback analysis doesn't require a data team or expensive BI tools. Here's how support teams can surface patterns, sentiment, and actionable insights from their own data.
Tommi Koirikivi ·
What is Customer Experience Automation? Beyond Chatbots and Canned Responses
Customer experience automation is not about replacing people with bots. It's about removing the repetitive work that stops teams from doing the work that actually matters.
Tommi Koirikivi ·
What is a Customer Experience Platform (and Why Helpdesks Are Not One)
A customer experience platform is not a helpdesk with better branding. It's a fundamentally different approach to how companies understand and act on customer interactions.
Tommi Koirikivi ·